To Influence… or Not To
That is the decision...

Influence is the ability to shape outcomes—how something operates and the results it produces.
Your city already influences on-sale alcohol businesses every day. Approvals, conditions of approval, and onboarding shape occupancy, permitted uses, hours, parking, sound, and neighborhood impact.
But one factor is routinely overlooked: how alcohol is actually managed inside the business.
Assume that’s ABC’s job? It’s a common assumption—and a costly one. See our post, Two Myths Behind Your City’s Million-Dollar Alcohol Footprint.
How alcohol is managed drives:
- Violence, including sexual assaults
- Calls for service
- Neighborhood disruption
- DUI-related injuries and fatalities
In short, alcohol management determines whether a business becomes a community asset or a public safety liability that drain city resources.
Yet in most jurisdictions, the approval process does little to shape it.
Four Ways Your City Can Influence Better Outcomes
Our workshop, Conditional Use Permits, Entertainment Permits and On-Sale Alcohol Oversight, teaches practical ways you can move beyond legacy practices and start shaping results.
1. Intentional Messaging
Use the approval and onboarding process to steer applicants toward proven practices that reduce alcohol-related harm.
2. Meaningful Conditions of Approval
Move beyond boilerplate. Write conditions that, when followed, actually reduce incidents.
3. Clear Guidance on Best Practices
Give operators practical, actionable guidance that reduces risk and improves profitability.
4. Focused Feedback
Pre-opening meetings with code and law enforcement, enhanced bar checks, and post-opening follow-up keep new licensees focused on the practices and conditions that reduce harm and calls for service.
Better Outcomes for Your City and its Businesses
When you influence how alcohol is managed, the payoff is concrete:
- Safer communities
- Fewer calls for service
- Less strain on enforcement resources
- Stronger, more sustainable businesses
This isn’t about adding a burden. It’s about better outcomes for every stakeholder—including the businesses.
Does your city’s CUP process include messaging and conditions that emphasize the practices that reduce violence and calls for service?
If not—or if you’re not sure—join us.
WORKSHOP
Conditional Use Permits, Entertainment Permits, and On-Sale Alcohol Oversight
📅 Date: Wednesday, October 28, 2026
🕐 Time: 10:00 a.m. – Noon PDT (2 hours)
📍 Location: Live via Zoom (link emailed upon registration)
✅ Certifications: POST certification pending | APA certified, 2.0 CM
Cost
- $330 per attendee
- $990 flat rate per city (up to 10 attendees)











